Technologist  ·  Developer  ·  Analyst

Hello, I’m Rochelle! I enjoy working at the intersection of technology, business, and data.

I’ve had the opportunity to work with nonprofit, government, education, and private-sector organizations to develop innovative digital solutions. My experience spans website and custom application development, digital strategy and consulting, data analytics, business intelligence, and, more recently, artificial intelligence (AI) and automation.

Throughout my career, my focus has been on creating better user experiences, increasing conversions, and helping organizations achieve their business goals.  That experience sparked a passion for data analytics, where I enjoy uncovering meaningful insights, building interactive dashboards, and transforming complex data into clear, actionable information that supports better decision-making.

Expertise

  Web Development

I turn designs and mockups into responsive, accessible websites with a strong focus on clean, maintainable code, intuitive information architecture, and a seamless user experience. I also build end-to-end web applications using PHP and Python, including the backend logic, databases, and user-friendly interfaces.

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  Digital Business

My experience with digital business strategy is centered on finding the best solutions to support an organization's long-term business goals. A strong digital business strategy involves improving customer and user experiences, optimizing business processes, modernizing legacy systems, and identifying new opportunities.

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  Business Analytics

As a Business Analyst focused on real estate (proptech) and financial technology (fintech). I have experience in real estate market analysis using data to understand pricing, demand, and local trends and keep an eye on how properties are performing as the market changes.

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  Data Analytics

Experienced in using data analytics to collect, analyze, and interpret data for informed business decisions. Skilled at identifying trends, creating dashboards and reports, and delivering actionable insights that enhance performance and support organizational goals.

Articles

Web Development Trends

Top Web Development Trends You Should Know

Web development continues to evolve driven by emerging technologies and shifting user preferences.

headless wordpress

Harnessing the Power of Headless WordPress

Headless WordPress separates the back-end, content management system, from the front-end design and display.

Progressive Web Apps (PWAs)

Understanding Progressive Web Apps

Progressive Web Apps (PWAs) are accessed through a web browser, with no need to download.

AI Business

How AI Can Help Small Businesses

AI has the potential to level the playing field for small businesses by providing access to powerful tools and insights.

Hand pointing at screen

10 Types of AI You Should Know

Artificial Intelligence (AI) is designed to empower small businesses to compete in today’s digital economy.

Smart Cities Article by Rochelle Robinson

Developing Smart Cities

Smart cities use advanced technologies including Internet of Things (IoT) and Artificial Intelligence (AI).