Technologist  ·  Developer  ·  Analyst

Welcome! I’m Rochelle and I help organizations use technology and data to solve complex business challenges.

For nearly two decades, I’ve developed websites and applications for nonprofit, government, education, and private-sector organizations. My development experience sparked an interest beyond coding to include process improvement and bridging business goals with improved insights. Today, I bring together my tech background and business analysis skills to help organizations implement data-driven solutions.

About Rochelle

Expertise

  Web Application Development

From ideation and design to deployment and ongoing maintenance, I transform designs into responsive, accessible websites with a focus on clean code, intuitive interfaces, and great user experiences. I develop end-to-end web applications using PHP and Python, including the backend logic, databases, and user-friendly interfaces.

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  Digital Business Strategy

A good digital business strategy includes a structured approach to achieving digital transformation goals. I've helped organizations improve the customer experience, simplify and automate business processes, and evaluate their business models to find opportunities for growth.

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  Business Intelligence

I enjoy finding the story behind the data and turning those insights into practical recommendations. Business intelligence identifies what is currently happening and what has occurred by transforming raw data into reports, dashboards, and visualizations.

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  Business Analytics

While closely integrated with business intelligence, business analytics focuses on understanding why something happened and what is likely to happen next. As a business analyst, I use business metrics such as revenue, profit, customer satisfaction, and market share to identify opportunities, solve business problems, optimize operations, and support strategic planning.

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Articles

Web Development Trends

Top Web Development Trends You Should Know

Web development continues to evolve driven by emerging technologies and shifting user preferences.

headless wordpress

Harnessing the Power of Headless WordPress

Headless WordPress separates the back-end, content management system, from the front-end design and display.

Progressive Web Apps (PWAs)

Understanding Progressive Web Apps

Progressive Web Apps (PWAs) are accessed through a web browser, with no need to download.

AI Business

How AI Can Help Small Businesses

AI has the potential to level the playing field for small businesses by providing access to powerful tools and insights.

Hand pointing at screen

Understanding the Many Faces of AI

Understanding the different types of AI can help you in everyday life.

Smart Cities Article by Rochelle Robinson

Developing Smart Cities

Smart cities use advanced technologies including Internet of Things (IoT) and Artificial Intelligence (AI).

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