I began my career building websites and digital applications, but the spark started fading as AI began to disrupt the space. Websites were being produced rapidly with little consideration for business objectives, information architecture, user experience, or long-term strategy. For someone with a passion for creating purposeful digital experiences, it became increasingly difficult to find fulfillment in simply building websites.
I realized that creating web experiences was only part of a larger technology ecosystem. I became increasingly interested in understanding how organizations use technology to achieve business outcomes. Rather than focusing solely on implementation, I wanted to understand the reasoning behind technology decisions, the factors influencing them, and how emerging technologies could create value. I immersed myself in that process by conducting research, asking questions, observing organizations, studying industry trends, and continuously expanding my technical and business knowledge.
What I discovered was that every organization approached technology differently. Some adopted strategies simply because competitors were doing the same, without clearly defining the business objectives or expected outcomes. Others invested heavily in software platforms and automation tools because they recognized the potential value but lacked a clear implementation strategy or governance framework. Smaller businesses, while highly focused on growth and revenue, often lacked the technical expertise needed to evaluate technology investments, leading to inefficient processes, unnecessary costs, and avoidable mistakes.
These experiences revealed a significant gap between technology adoption and technology strategy. Organizations needed more than someone to build solutions—they needed someone who could evaluate how technology aligned with business objectives, identify opportunities for operational improvement, and develop strategic roadmaps that leveraged technology to improve efficiency, scalability, profitability, and long-term growth.
I have extensive experience developing responsive websites and web applications using modern front-end and back-end technologies. My technical background includes HTML, CSS, JavaScript (Angular, React, and Node.js), jQuery, AJAX, PHP, WordPress, MariaDB/MySQL, and developing with ADA compliance in mind including WCAG and Section 508. I’ve developed websites using open source CMS, from Drupal to WordPress with custom plugins, themes, and API integrations.
As a web application developer, I developed a strong foundation in problem-solving, data interpretation, and trend analysis that translated into a career in business intelligence and business analytics.
My work with business intelligence is driven by the desire to understand what’s currently going on and why it is happening. I have developed reports, dashboards, and visualizations to provide real-time tracking of key performance indicators. Using actual data to identify customer patterns and market opportunities allowed for improved forecasting and planning using data-driven decision-making over intuition.
Business analytics take data a step further to help predict future outcomes and challenges. I enjoy extracting insights from complex datasets to uncover patterns, trends, relationships, and anomalies. My technical skills include Python, SQL, Excel, Tableau, and PowerBI as well as data cleaning and preparation. Using predicative models and advanced analytical techniques, helps organizations predicts sales demand, make recommendations on customer behavior, and other business decisions.
I’ve founded and operated a successful web development agency, became a small business blogger, invested and developed real estate projects, and worked at the intersection of finance and technology as a wealth technologist.
I earned a Bachelor of Science in Computer Studies with a minor in Business Administration from the University of Maryland.
Outside of my professional work, I’m committed to advancing diversity in technology and supporting initiatives that create greater access and opportunity for underrepresented communities.
When I’m not working, I enjoy applying my creativity to sustainable upcycling and furniture restoration projects, combining craftsmanship with a passion for environmental responsibility.