I’m a technology and business analytics professional with a background spanning web application development, business intelligence, data analytics, entrepreneurship, and technology strategy. My career has been shaped by a consistent interest in understanding not only how technology works, but how organizations can use it more effectively to solve business problems, improve operations, and create measurable value.
I began my career developing websites and digital applications, building solutions with both front-end and back-end technologies. Over time, I became increasingly interested in the larger business and technology ecosystem behind those solutions. Building the technology was only one part of the equation. I wanted to understand why organizations made certain technology investments, how those decisions supported business objectives, and whether the resulting solutions actually improved performance.
That curiosity expanded my focus from implementation to analysis and strategy.
Through my work with businesses and organizations, I observed a recurring challenge: technology adoption did not always translate into technology value. Some organizations pursued new platforms, automation, or digital initiatives without clearly defined business objectives. Others recognized the potential of emerging technologies but lacked the processes, governance, or implementation strategies necessary to realize their value. Smaller organizations often faced an additional challenge—making important technology decisions without the internal expertise needed to properly evaluate investments, operational impact, scalability, or long-term costs.
These experiences shaped how I approach technology today. I look at technology through the lens of the business: the problem being solved, the processes affected, the data available, the people involved, and the outcomes the organization is trying to achieve.
I started out as a web developer writing code, building sites, solving the problem in front of me. Over nearly two decades, that’s taken me through some genuinely interesting work: I built the 2004 State of the Union website for the White House while working as a federal contractor, and later ran an agency (Muvmint Solutions) with clients like The Washington Post, Ms. Magazine, Feminist Majority, and the National Council of Women’s Organizations.
From there I moved through roles that continued to enhance my technical expertise including as the Web Development Manager at the Center for Progressive Leadership, Online Communications Specialist at Communities In Schools, and five-plus years as a Web Applications Specialist at the National Library of Medicine, where I worked on public-facing applications and websites. In between, I spent a couple years consulting as a Digital Business Strategist, which is really where the “business” half of my brain started getting equal time with the “developer” half.
Every one of those roles taught me the same lesson from a different angle: building the technology is only ever half the job. The other half is understanding why the organization needs it, whether it’s actually solving the right problem, and how you’ll know if it worked.
My foundation in technology comes from extensive experience developing responsive websites and web applications using front-end and back-end technologies. My technical experience includes HTML, CSS, JavaScript, Angular, React, Node.js, jQuery, AJAX, PHP, WordPress, Drupal, MariaDB/MySQL, APIs, custom plugins and themes, and accessibility standards including WCAG and Section 508.
Development has strengthened my ability to translate requirements into solutions, troubleshoot complex problems, understand interconnected systems, work with stakeholders, and evaluate how technical decisions affect the broader user and business experience.
My development background naturally evolved into business intelligence and analytics, where I apply the same problem-solving mindset to data.
On the business analyst side, I dig into the “why” — mapping processes, gathering requirements, working with stakeholders across departments, and figuring out what a good solution actually looks like before anyone writes a line of code. I also lean on my analytics background using Python, SQL, Excel, Tableau, and Power BI along with experience in data preparation, cleaning, visualization, KPI development, reporting, and exploratory analysis.
I’m particularly interested in moving beyond descriptive reporting toward analytics that support better decisions. That includes examining relationships and anomalies within complex datasets, evaluating historical patterns, developing forecasts, and applying predictive and advanced analytical techniques to questions involving demand, customer behavior, operational performance, and business planning.
My experience across development, analytics, and entrepreneurship gives me a broader perspective on technology strategy. Rather than beginning with a particular platform or solution, I start with the business objective.
I’m interested in questions such as: What problem are we trying to solve? What does the data tell us? Where are the operational bottlenecks? Which processes should be improved before they are automated? What technology investment will produce meaningful value? How will success be measured? And how does the solution support the organization’s longer-term strategy?
This approach allows me to bridge the space between business needs and technical capabilities—evaluating processes, identifying opportunities for improvement, translating requirements, analyzing data, and helping develop technology roadmaps that support efficiency, scalability, profitability, and sustainable growth.
I founded and operated a web development agency, have written about small business, and invested in and developed real estate projects.
I earned a Bachelor of Science in Computer Studies with a minor in Business Administration from the University of Maryland.
Outside of my professional work, I’m committed to advancing diversity in technology and supporting initiatives that create greater access and opportunity for underrepresented communities.
When I’m not working, I enjoy applying my creativity to sustainable upcycling and furniture restoration projects, combining craftsmanship with a passion for environmental responsibility.