Technologist  ·  Developer  ·  Analyst

WordPress Development with Rochelle

WordPress with RochelleWordPress has been a core part of my development toolkit for years. Its flexibility and open-source nature have allowed me to create powerful, customized websites that truly reflect each client’s unique needs and goals.

I’m a passionate and detail-oriented WordPress developer who loves turning ideas into beautiful, high-performance websites. With expertise in custom themes using CSS, PHP, and ACF, I craft seamless, scalable digital experience focusing on performance, user engagement, and pixel-perfect design.

When it comes to plugins, I enjoy developing everything from small, helpful tools to more complex features that connect with external APIs, manage user roles, or handle custom data. My focus is on writing clean, reusable code that integrates smoothly with WordPress and can scale with the business.

Behind the scenes, I manage everything from multisite installations and child themes to hosting setups, version control with Git, and regular security and backup routines. I’ve also taken the lead on optimizing performance, improving SEO, and making sure each site meets technical best practices.

Working closely with clients, designers, and marketing teams, I make sure the technical work I do actually supports the bigger picture of increasing engagement, streamlining workflows, or driving conversions. My goal is always to build websites that are not only solid under the hood but also make a real difference for the people using them.

I’m always learning and adapting, keeping up with the latest WordPress trends like headless CMS setups, custom block development, and integrating JavaScript frameworks. I love pushing the platform further to create innovative, impactful digital experiences.

View Rochelle’s Web Portfolio