Twitter for Small Business
As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company.
- Check out Twitter Case Studies
- The Twitter for Small Business Guide shows you how to engage with your customers and put Twitter to work for your business.
- Learn how to get $100 in free Twitter advertising from American Express.
New to Twitter?
Twitter is an online social networking site that enables millions of users to share public messages of up to 140 characters, known as “tweets”. Twitter users subscribe to your messages by following your account. Followers receive every one of your messages in their timeline, a feed of all the accounts they have subscribed to.
Learn the basic terms before you get started
- Tweets – Tweet, tweeting, tweeted. The act of posting a message, often called a “Tweet”, on Twitter.
- Handle – A user’s “Twitter handle” is the username they have selected and the accompanying URL, like so: http://twitter.com/RochelleBiz
- Mention – Once you’ve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: “I love working with @RochelleBiz“
- Retweet (RT) – A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter.
- Message (DM) – If you want to privately Tweet to a particular user who’s already following you, start your Tweet with DM or D to direct-message them, eg: “DM @RochelleBiz, Follow me!”
- Hashtag – The # symbol is used to mark keywords or topics in a Tweet. It was created organically by Twitter users.
Visit the Twitter Glossary to learn more key terms
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